RESHAPE THE CIS-STEM

Bra shopping can be daunting for everyone, especially trans women. Coming into a new body can be unnerving, and learning new things is never easy. ​

Understance is a bra retailer that carries over 140 sizes of bras for every type of breast. Paired with their extensive knowledge of bra fitting and sizing, they're at the forefront of the movement of getting women bras that fit correctly.​

The issue? Traditional retailers don't have the education to fit bras for trans women. The solution? Understance does. ​

Let's reshape the system at hand and create a safe space for all women, including trans women.​

This ad is spec work.

Art Direction by Madeleine Heaven.